If you have been watching WNBC lately, you might notice something different with the opening cards in the beginning of each newsbreak. Just like the the Today Show newsbreaks used in the past, the anchors are no longer announced. One reason is that now the WNBC news music performed by Edd Kalehoff in 2003 is now on NBC O&O station in San Francisco KNTV NBC 11.

KNTV plays their opening just like how most O&Os that WNBC is now doing by not announcing the anchors.
But the music is not only the same as a WNBC look and feel. For the past three years, KNTV has been using the previous graphics package used on WNBC that was launched in 2003. Its the only station left out of 5 O&Os and affiliates that used the graphics. Stations included WPMI, WTVJ, and WVTM.

There have been rumors that KNTV will be using the similar HD graphics as WNBC when the station moves its newscasts in high-definition. The last time I watched KNTV in April while I was on a trip in San Francisco, I’ve witnessed the WNBC HD graphics on the lower thirds during a special investigation piece of an 11 O’Clock newscast.

This entry was posted on Wednesday, December 5th, 2007 at 1:41 am and is filed under Business News, Entertainment News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.